Shazam will identify any song in seconds. Discover artists, lyrics, videos & playlists, all for free. Over 1 billion installs and counting! “Shazam is an app that feels like magic” - Techradar.com “Shazam is a gift. A game changer” - Pharrell Williams, GQ WHY YOU’LL LOVE IT Find the name of a. Ability. Abide in the Wind. The Advanced Player of the Tutorial Tower. Americano Exodus. Aura from Another Planet Wiki. Bastard. Blade of the Phantom Master. The Boxer. City of Dead Sorcerer. Crepuscule. Days of Hana. Dear, Only You Don't Know. Denma. Devil Number 4. DICE (2nd Wiki). Divine Bells. Dr. Frost (2nd Wiki). Eleceed. Fight Class. Nov 18, 2019 Shazam is an app that lets you discover music. We often go to Restaurants and Parties and there are moments when we love a song that gets played at the location but we don’t know its name.
More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.
A recent report by Gartner revealed brands embracing technologies such as gesture control, hybrid cloud computing, Internet of Things (IoT) and machine learning, have a greaterfocus on new and more sophisticated ways to reach consumers and are more willing to participate in marketing efforts to gain greater social connection, or product and service value.
We take a look at how ten leading global brands are using digital capability creatively to attract more customers and breathe life into their ad campaigns.
We take a look at how ten leading global brands are using digital capability creatively to attract more customers and breathe life into their ad campaigns.
1. OMO’s smart peg
Washing detergent brand, OMO, recently partnered with J Walter Thompson to launch ‘Peggy’, a smart peg featuring light, humidity and temperature sensors, along with a Wi-Fi module, to provide consumers with information on the best time to do the washing according to various weather indicators.
The peg is synced to a user’s mobile phone and uses push notifications to update consumers of these changes in weather conditions. It also features a USB charging port and longlife in-built battery. Users can see on their mobile screen a weather snap shot, approximate finished drying time, drying cycle and wash cycle timing, and also have the ability to set reminders on when to plan a wash.
“In today’s complex and hyper-connected world, we believe brands have a responsibility to create and lead for positive change,” Unilever laundry and homecare A/NZ marketing director, Paul Connell, said. “I see innovation and being open to explore solutions like Peggy as key to us achieving this.”
2. Tesco’s face scanning technology
Read more10 brands using digital to create great in-store experiences
British multinational chain, Tesco, created headlines when it announced the installation of face-scanning technology at its petrol stations, personalising advertisements to individual customers once they reached the cash register.
Created by Amscreen, the high-tech ‘OptimEyes’ screens use a camera and facial recognition software to identify a customer's gender and approximate age, to then show advertising tailored to their demographic. The technology also adjusts adverts depending on the time and date, as well as monitoring customer purchases.
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3. Ebay and Myer’s first virtual reality shop
Making the grand reveal in partnership with Myer, eBay launched new VR technology that allows Australian customers to browse more than 12,500 products using eBay’s new gaze recognition technology, Sight Search.
Following a 12-month development phase, the virtual reality department store now connects to the existing eBay site, which can be accessed by a new eBay VR Department Store app. Once the app is downloaded, customers then place their smartphones in a set of ‘shoptical’ VR glasses to start the shopping experience.
Read moreSix ways to prepare for the future of digital marketing
4. Cherry Ripe’s OOH displays
Facial recognition, audience insights data and digital out-of-home were brought together in Mondelez’s Cherry Ripe time-targeted OOH advertising campaign, which were displayed at petrol stations managed by Val Morgan Outdoor.
The technology tapped into data to identify when the target audience is most likely to be paying attention to the screen while at the petrol pump, and combines with Val Morgan’s real-time audience measurement system to determine if the viewer is within that target demographic, before serving the ad accordingly.
Read moreEmbracing a culture of customer centricity
5. Heineken’s interactive beer bottle
In an effort to tap into the cool aspect of club culture, Heineken’s Ignite concept created headlines with its interactive beer bottles fitted with LEDS and motion sensors designed to light up during a partygoer’s night out.
With the help of eight bright LEDs, an 8-bit microprocessor and an accelerometer, a customer’s motions can trigger certain effects that light up the whole bottle, like cheering or taking a swig. The effects can also be remotely activated and controlled via software, so each bottle becomes a light source that can be synchronised to the music.
Read moreCustomer tracking and AI robots top Domino's new digital innovations list
6. Pepsi’s interactive drink bottles
During the 2014 World Cup, Pepsi ran a football-specific augmented reality (AR) campaign as a flavour of the month with Blippar. It created 250 million interactive cans where users could play a football game with the world’s five leading players. Pepsi saw 60,000 hours of engagement on the cans within a month and a conversion of 2 per cent, where roughly 3.5 million people blipped their Pepsi cans.
“That level of engagement was amazing and unheard of,” Blippar CEO and co-founder, Ambarish Mitra, said. “You would sometimes have to spend $20-$25 million on TV advertising to get 60,000 hours of engagement in countries like the US, UK or across Europe. The brand was amazingly happy, because the KPI was brand awareness, virality and a lot of noise in the social space. All the cans sold out and they became a limited edition collector’s item.”
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Startups such as Blippar have already made significant inroads offering technology that lets users point their smartphones or tablets at objects, then watch as the screen unveils a 3D animation, game or graphic, bringing the object to life.
Since its inception in 2011, 2500 brands have joined Blippar across three continents including Cadbury, Heinz, Nike, Xbox, Coca-Cola, Milo, Sunny Queen Eggs and Maybelline.
7. Ikea’s augmented reality interior designer
Read moreWhy conversational commerce is going to reshape customer engagement
With the plethora of furniture choices at Ikea stores, the global chain wanted to make customer’s choices less overwhelming with an augmented reality app that works like a virtual interior designer and allows customers to visualise 3D versions of its furniture in their homes.
Using the app, consumers can virtual plan a couch, table of chair in a room. They can flip through the print catalogue and when they come across a ‘plus’ symbol on the page, hover their phone or tablet until a screen pops up to scan the images on the page. When they find a piece they want to test out, they place the physical catalogue in the spot at home, and their device camera uses the book to gauge the correct scale for the products shown on the screen.
8. Kit Kat’s interactive chocolate bars
Read moreMobile payments: The new future of commerce
Mobile app, Shazam, recently partnered with Nestlé to roll out a new marketing campaign enabling customers to visually interact with their KITKAT chocolate bars. The partnership saw millions of Shazam-enabled chocolate bars distributed as part of the brand’s latest consumer promotion, where The KITKAT team were on the search for people to join ‘The Breakers Party’ to have the chance to win ‘the break of a lifetime’.
In order to interact with the brand, customers open the Shazam app on their smartphone, hold the phone over the front of the KITKAT and then tapped the camera icon to visually Shazam the packaging.
“The partnership between KITKAT and Shazam shows how we can bring innovative and easy-to-use technology to consumers to enhance their break and delight them in new ways,” Nestlé’s head of marketing, Chris O’Donnell, said. “We are excited to be the first confectionery brand in Australia to offer this technology on packaging and in doing so truly integrate through the line.
9. Loreal’s makeup genius app
Turning an Apache http site into secure https site via Nginx reverse proxy. I have to support an old WordPress site running on Apache web server. To make things safer, this Apache server is in a Docker container, and it is accessible to the world via Nginx reverse proxy configuration. I finally found a basic config that does not require any of that. Here is what I have used to access proxy autocomplete google places requests through local host on an installation of Apache including ssl support ( version 2.2 for windows ). Edit the apache file httpd.conf. Turn on the required modules. LoadModule proxymodule modules/modproxy.so LoadModule proxyconnectmodule modules/modproxyconnect.so LoadModule proxyhttpmodule modules/modproxyhttp.so LoadModule ssl. My system generate a http request which is then sent to a proxy server. The proxy server converts that http request to https and sends it to outside entity. Similarly the outside entity generates a https request to proxy which is then converted to http and sent back to our application. We have a message encrytption algorithm called SHA1 to sign them. ![Apache proxypass https Apache proxypass https](https://imgv2-1-f.scribdassets.com/img/document/180897266/original/f5747c6771/1616885147?v=1)
L’Oréal’s ‘Makeup Genius’ app launched in Australia not only allowed women to virtually try on its cosmetics products using augmented reality technology, but also purchase direct through Priceline online.
The ‘Makeup Genius’ app is based on facial mapping technology previously used in the film and gaming industries, and turns a smartphone or iPad camera into a virtual mirror that women can use to try on L’Oréal products in real time.
Consumers scan a product or advertisement to detect a colour match, then can virtually try on individual products as well as curated looks suggested by expert makeup artists. These images can then be shared via Facebook.
“The click to buy with Priceline is really exciting,” L'Oréal’s head of digital and media for Australia and New Zealand, Christophe Eymery, told CMO. “It is a very positive move and we now not only have a customer engagement app, but Makeup Genius as an ecommerce platform.
“The opportunity to try the makeup on virtually is just an entry point. But purchasing within the environment where you’ve discovered and tried and know how it looks on yourself ultimately motivates you to purchase it.”
10. Vivid’s 3D facial recognition installation
Sydney's creative light festival Vivid Sydney decided to engage participants on a whole new interactive level with Intel's new 3D facial recognition technology.
The 'Eyes on the Harbour' installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.
“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination,' Intel Australia's national marketing director, Anna Torres, said. 'With our 'Eyes on the Harbour' installation, we’re making previously unimagined experiences a reality.'
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
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Lesson 7: How to Scan Documents with a Smartphone
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Scanning documents with a smartphone
Have you ever needed a digital version of a paper document? For example, if you need to get a document to someone quickly, you might be able to email a digital copy instead of sending it through the mail or faxing it. Digital copies are also a great way to back up important documents in case the originals become lost or damaged.
You may already have experience creating digital copies with a desktop scanner, which is similar to a photocopier. However, many smartphones and tablets can actually capture high-quality scans of paper documents with their built-in cameras, which makes the process faster and more convenient than a traditional scanner. In this lesson, we'll talk about some apps you can use for iOS and Android mobile devices.
Scanning using the Notes app (iOS)
Notes is a free, pre-installed, mobile app for iOS devices that lets you scan your documents using your mobile device's camera.
- To begin, you'll need to open the Notes app on your home screen.
- Next, tap the New note icon.
- From the toolbar above the keyboard, tap the plus sign circle icon.
- From the menu, tap Scan Documents.
- Use your mobile device's camera to scan the document by taking a photo of it.
- You can decide whether you want to Retake it or keep it by tapping Done. Then, tap Save to have the scan appear on the note.
- The document is now part of your Scanned Documents. In order to share only the document, tap it to open it.
- Next, tap the share icon in the top-right of the screen to have a menu appear.
- From the menu, you can send the scanned document using your apps, print it out, or create a PDF.
Downloading a scanner app
Another way to scan a document with your smartphone is by downloading a separate mobile app to your device. These apps can convert text documents into PDF files. There are many applications to choose from, but they all work in the same basic way. Some of the most popular scanner apps include Tiny Scanner (Android and iOS) and Scanner Pro (iOS), but you can also search your device's app store to find even more options.
To scan a document with your phone:
- Place the document you want to scan on a flat surface, like a desk or table.
- Open the scanner app on your phone, then follow the instructions that appear. The exact process will depend on your app, but you'll usually be required to place the device directly above the document, then use the device's camera to take a photo.
- The document will be saved as an image or PDF file on your device. You could then email the file to someone else, upload it to your computer, or simply save it on the device for your records.
Mobile device scanning tips
Shazam Search
Scanning documents on a mobile device is quick and easy, but the results aren't always as consistent as you might get with a desktop scanner. Here are a couple of tips to improve the overall quality of your mobile scans:
Shazam Scan Online
- Use bright, direct lighting on your document. Shadows and indirect light may cause certain parts of the document to be unreadable after scanning.
- Hold the device directly above the document to avoid distorting the scan. In the image below, the phone is not directly above the document, so the app is requesting that we move it before scanning.
Shazam Scan Song
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